How to use SEO promotion to reduce the cost of Google advertising
In this article, we will consider how you can reduce the cost of advertising on Google using SEO promotion. It would seem, how is SEO and PPC advertising related? I will tell you what you need to do to reduce the cost of your advertising…
What is a Google AdWords remarketing ad campaign?
This is an advertising campaign that is tailored to the audience of your website visitors. The main advantage of this type of advertising is that the audience is already familiar with your brand and is more loyal to your company. Because of this, it will be better to buy on your site. In addition, such an advertising campaign is cheaper than advertising to a cold audience. The main disadvantage of this type of ad is that from the beginning you need to collect an audience of site visitors. I propose to draw them from organic traffic.
How to get relatively cheap organic traffic?
It’s not news to anyone that you have to pay for SEO for a long time (at least for backlinks). But, there are still ways to get relatively cheap promotions. I suggest promoting through your site’s blog.
Usually, the people who read your blog are your potential buyers and this audience will be highly effective.
Combining SEO and PPC to get clients
Now you need to set up a remarketing advertising campaign for the audience “site visitors” and “look like site visitors”. And you need to remove the audience of people who made purchases on your site (in some businesses, it still needs to be left)
How to set up a remarketing campaign (official google help)
How to set up audiences in google analytics (official google help)
Conclusion:
Using this method, we will be able to collect and warm up an audience quite cheaply, and then start selling a product or service to this audience using a remarketing campaign.
Thanks for reading.
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